Simple. Their marketing says it all. Local. Organic. Maine.
Vinland, one of Portland’s newest restaurants is located at 593 Congress Street, Portland (Congress Square just steps from the former Eastland Hotel – now Westin Portland Harborview), and as their website states they “will be the first restaurant in the United States to serve 100% local, organic food”. You can’t help but be intrigued by owner David Levi’s determination to open an restaurant in Portland with so many great establishments already vying for their stake in the market. And I must say, I am impressed at their WHY – a wonderful mission statement of their 19 principles – reminding me of author Simon Sinek’s “golden circle” and quote, “People don’t buy WHAT you do, they buy WHY you do it”.
As I have yet to eat at the restaurant I can’t advise / comment on my experience or the food, though there has been a fair amount of press leading up to the grand opening of restaurant; Huffington Post, Grub Street, Bangor Daily News, and Portland Press Herald
Here at ILovePortlandMaine.com, we certainly can appreciate the support local efforts represented by Vinland, from their use of only locally sourced ingredients to our learning that a Kickstarter campaign helped to initially fund the restaurant. We wish them success and all the best.